Summary of Professional Experience

Carlton Mertens brings more than 35 years of "blue chip" experience with nationally known advertising agencies, financial institutions and large manufacturing companies. Experienced in all media, he administered media budgets in excess of $6 million. His advertising creatives for Old Milwaukee Beer were instrumental in the brand’s being ranked 5^th nationally. During his 23 years in San Antonio, he owned a major ad agency and was active in the business and volunteer communities.

Recent Significant Accomplishments

Served on Board of Directors from 1992-2004 and Board Treasurer, 1996-1997.
Elected first Director Emeritus in 2004.
Received 2004 Alumni Anniversary Award from University of Wisconsin, Oshkosh.
Received Golden Spur Award from the Mexican Government for Promotion of Charros.
Received the South Texas Ranching Heritage Award.
Recipient of eight national awards for excellence in advertising.
Produced award-winning sales film, TV and radio commercials.

Educational Background

University of Wisconsin – Oshkosh, Oshkosh, Wisconsin. 1954. BA: English

Professional and Life Experience

Alamo Ad Center, Inc., San Antonio, Texas, President and Owner, 1972-1996
Tracy-Locke Advertising, Inc., San Antonio, Texas, Account Supervisor, 1971-1972
Glenn Advertising, Inc., El Paso, Texas, Vice President and Account Supervisor, 1970
Jos. Schlitz Brewing Company, Milwaukee, Wisconsin & Dallas, Texas, Regional Advertising and Merchandising Manager, 1963-1969
G. Heileman Brewing Company, La Crosse, Wisconsin, Advertising and Merchandising Manager, 1960-1963
Kiekhaefer Corporation, Fond du Lac, Wisconsin, Asst. Advertising and Sales Promotion Manager, 1956-1960
Served in the U.S. Army in Germany 1954-1956.

Community Involvement and Professional Affiliations

Honorary Ambassador to South Australia
Cowboy Breakfast and Go Western Gala, Founder
Texas Recreational Vehicle Assn., Director & Chapter President
San Antonio Livestock Exposition, Public Relations Director
International Brangus Breeders Assn., Promotions Director
Miss Rodeo America Pageant, Miss Rodeo Texas Pageant, Texas Brangus Breeders
Assn., Unicorn Group, Country Place Home Owners Assn. - Board of Directors
Humana Seniors Assn., OASIS, and LULAC - Advisor
San Antonio World Trade Assn., Chairman
Member: Greater San Antonio Chamber of Commerce, Bonsvivants Travel Society, Institute of Texan Cultures Assn., Los Amigos Ski Club, Mind Science Foundation, San Antonio Conservation Society, San Antonio Museum Assn., San Antonio World Affairs Council, and St. Joseph’s Parish in Bulverde